How Google Makes Its Tear Jerker Ads - Business Insider

While Google is known for its innovative technology, its creativity has also spread to another realm: Marketing.

"Not only am I dumbest guy at Google, but I'm the sappiest," Google Creative Lab CCO Robert Wong said at Ad Age's Digital Conference Wednesday.

Between ads about a proud father chronicling his daughter's milestones to acting as a platform for the "It Gets Better" initiative, Google Creative Labs has not only mastered storytelling, both in-house and with multiple agencies, but it has probably also made you cry. A lot.

"There's a collective purpose for everyone to make a dent in the universe," Wong said, chronicling what made Google's most impressive and effective ads shine.

Source: http://www.businessinsider.com/how-google-makes-its-tear-jerker-ads-2013-4

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