Wednesday, January 23, 2013

Think Like a Scientist To Build Your Info Products

Learn to Speak NATURALLY!

Learn how to speak like a "natural". Using improv techniques you'll learn how to speak like a seasoned professional in just 4 days. Spaces are limited!

www.TheSpeakingSchool.com


Become a WORLD CLASS Interviewer

In this program, Terry Dean interviews me about ways that YOU can become a top notch interviewer. If you want to learn interviewing this program is for you!

www.ExpertInterviewer.com


Consult With Fred Gleeck

Want to get some advice DIRECTLY from me? Find out how I can help you (one-on-one) with YOUR business. The rates are surprisingly affordable!

www.ConsultWithFred.com

The possibility exists that you may have to think like a scientist to build your info products. Thinking like an English teacher doesn?t hurt, of course, because most information marketing begins as a writing project or a speaking project, two skills we honed in our English classes over the years.? But scientists are trained to think in a completely different way.

It comes down to two words:? topic and thesis. Let?s look at both words in order to see the difference in thinking they represent, and more importantly, how that thinking can help you build more profitable information products:

information marketing science

Scientists and Information Marketing

Topic ? Collection of factual information on a subject to a greater or lesser degree. Writing on a topic may include the writer?s opinion or it may not. This is a significant distinction within the category itself. But it looks and sounds more like a term paper than a list of original or secondary research findings.

Thesis ? There is a particular point and purpose to the research and collection of data. There is a goal, and the end of the writing journey is reaching that goal, whether the purpose of the research and writing turns out to be right or wrong. The outcome is not the point, the research and the written conclusions are the point.

These are my own definitions and certainly subject to comment (feel free) but I hope they make my point. Information marketing needs to focus on a particular point by providing data to prove or disprove that point.? For example, a title for a whitepaper might be, How 10 People Used Twitter To Make Sales.

Related Articles

Source: http://www.fredgleeck.com/blog/think-like-a-scientist-to-build-your-info-products/

Ronda Rousey BCS Bowls palestine powerball winner powerball winner Zig Ziglar lunar eclipse

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.